How do you explain the value of landscape architecture?
By focusing on the big idea that “landscape architecture engages and benefits people," we can overcome the misunderstandings people have about landscape architecture, build better understanding of what the profession entails and help people see the importance of supporting the profession and placing landscape architects at the center of projects that involve outdoor spaces.
Building awareness of landscape architecture
To enhance recognition of the profession, CLARB is leading this collaborative effort with ASLA, LAAB and LAF to increase public and policymaker awareness of the role and impact of landscape architects.
By addressing misconceptions and improving communication, this initiative seeks to highlight the profession’s critical contributions to communities, public spaces and environmental resilience.
Key framing strategies
Lead with how landscape architecture benefits people.
Lead with how landscape architecture benefits people.
Appeal to the value of community cohesion to reinforce the value of the field for people and communities.
Appeal to the value of community cohesion to reinforce the value of the field for people and communities.
Leverage what people know about building architecture to build a better understanding of what landscape architecture entails.
Leverage what people know about building architecture to build a better understanding of what landscape architecture entails.
Weave different examples and images into every communication to get the public to better understand that landscape architects connect people to their surroundings.
Weave different examples and images into every communication to get the public to better understand that landscape architects connect people to their surroundings.
Resource kit
These strategies and tools were developed out of the multi-year Reframing research study conducted by the Frameworks Institute. CLARB's three-part Design Meets Dialogue webinar series breaks down the four framing strategies and offers practical tips for how to improve the public's understanding of landscape architecture.
Exclusive Access
Landscape Architecture Tour of Greenville, SC
Use this virtual tour to help others gain an understanding of the profession and its real impact on a community.
Exclusive Access
“Engage Your Audience Through a Virtual Tour”
The tour includes site plans, construction photos and detailed information about the work that landscape architects completed to transform the downtown area.
Exclusive Access
“Build from Familiar Examples and Imagery”
Leverage what people know about building architecture and weave examples and images into every communication.
Exclusive Access
“Demonstrate Value for People and Community”
Lead with how landscape architecture benefits people and appeal to the value of community cohesion.
Exclusive Access
“Reframing Landscape Architecture for Maximum Impact”
How to overcome the core misunderstandings people have about landscape architecture.
Add your story
We're always collecting examples of how landscape architecture engages and benefits people to serve as a resource for landscape architects. Help us build a repository of the framing strategies in action.