Design Meets Dialogue

Design Meets Dialogue:  
Strategies for Communicating Landscape Architecture to the Public 

Three-part webinar series 
Free to CLARB Council Record Holders and CLARB Members

By focusing on the big idea that “landscape architecture engages and benefits people,” we can overcome the misunderstandings people have about landscape architecture, build better understanding of what the profession entails and help people see the importance of supporting the profession and placing landscape architects at the center of projects that involve outdoor spaces. 

This three-part series explored recommended strategies and shared helpful tools based on a multi-year research study commissioned by ASLA, CLARB, LAAB and LAF.

 

Add your story

We're collecting examples of how landscape architecture engages and benefits people to serve as a resource for landscape architects. 

Submit your suggestions using our quick form to help us build a repository of the framing strategies in action.

Key framing strategies

  1. Lead with how landscape architecture benefits people. 

  2. Appeal to the value of community cohesion to reinforce the value of the field for people and communities.

  3. Leverage what people know about building architecture to build a better understanding of what landscape architecture entails.

  4. Weave different examples and images into every communication to get the public to better understand that landscape architects connect people to their surroundings.
Part One

Part 1: Demonstrating Value for People and Community 

Monday, January 22 
No-cost Zoom webinar for CLARB Council Record Holders and CLARB Members

View recording

 

Moira O’Neil, senior vice president of research interpretation at the FrameWorks Institute, will present the first two of the four recommendations to identify effective strategies for communicating the scope and value of landscape architecture to the public: 

  • Lead with how landscape architecture benefits people. 

  • Appeal to the value of community cohesion to reinforce the value of the field for people and communities.

Part Two

Part 2: Building from Familiar Examples and Imagery

Monday, February 5 
No-cost Zoom webinar for CLARB Council Record Holders and CLARB Members

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Moira O’Neil, senior vice president of research interpretation at the FrameWorks Institute, will present the last two of the four recommendations to identify effective strategies for communicating the scope and value of landscape architecture to the public: 

  • Leverage what people know about building architecture to build a better understanding of what landscape architecture entails.

  • Weave different examples and images into every communication to get the public to better understand that landscape architects connect people to their surroundings.
Part Three

Part 3: Engaging your Audience Through a Virtual Tour

Tuesday, February 20 
No-cost Zoom webinar for CLARB Council Record Holders and CLARB Members

View recording

 

Greenville, South Carolina's principal landscape architect Edward Kinney, PLA, MLA, ASLA, ISA and CLARB's government affairs and advocacy manager Zach Druga will introduce a brand new resource coming soon to Council Record Holders—a virtual tour of downtown Greenville, South Carolina that you can use to help communicate about landscape architecture.  

The tour includes site plans, construction photos and detailed information about the work that landscape architects completed to transform the downtown area. With 360° views of the riverfront, park, zoo and downtown streetscapes, this virtual resource is a great way to help others gain an understanding of the profession and its real impact on a community. 

 

Get involved

CLARB relies on volunteer support to advance our mission and strategic objectives.

You can join our efforts to design and promote landscape architectural standards. Learn more about our variety of volunteer opportunities and get started today.